cutncurl - Finatic Sites

How we added over 22k+ in revenue for Cut N Curl Unisex Salon

cutncurl

Over 100+ new customers visiting the salon

Cut N Curl Unisex Salon, located in Rewari, Haryana, achieved a ₹22,000+ monthly revenue boost and 100+ new customer visits through a targeted Google Business Profile (GBP) optimization strategy. The salon now ranks #1 for high-intent local keywords like “salon near me” and “haircut for men” in its service area.

Strategy: Google Business Profile Optimization

1. Keyword research

3. Identifying competition

2. GBP Audit and completion

4. Building NAP citation

Step 1: Localized Keyword Research Methodology

Tools Used:

Mangools KWFinder with local intent filters
SEMrush Geo-Distribution Analysis
Google Keyword Planner (Location: Rewari)

Process:

Identified 38+ seed keywords from industry glossaries
Validated search volume within the city radius
Finalized 38 geo-targeted keywords including:
- “Salon near me”
- “hair salon near me”
- Many many more keywords

Step 2: Google Business Profile Optimization Framework

Complete Profile Optimization

Verified business hours across 7 days including festival schedules
Added 15+ attributes: Wheelchair accessibility, Free parking, AC lounge
Optimized service menu with 25+ items

Content & Engagement Strategy

Posted weekly offers using 3 content types:
- Promotional
- Educational
- Keyword-Based

Technical Enhancements

Added schema markup for BeautySalon and LocalBusiness
Implemented local SEO parameters for tracking

Step 3: Competitor Analysis

Competitor Landscape Analysis

Competitor	Ranking Keywords	Gaps Identified
Keratin Cut Unisex Salon	#2 – hair salon #1 – Keratin colouring	Inconsistent NAP Slow review responses Unoptimized services
Lovely Expert Cut & Style Salon	#1 – Bridal Makeup #3 – Hair Spa	Inconsistent NAP GBP not enough appealing

Strategic Actions Taken

Added price brackets in services menu based on Keratin Cut Unisex salon’s gap
Created video tour of the Saloon
Optimized description and posts tag to “Rewari’s Top-Rated Unisex Salon”

Step 4: Creating and updating NAP citations

Citation Building Process

Submitted to 35+ directories across 3 tiers:
- Tier 1: Justdial, Sulekha, IndiaMART
- Tier 2: BeBeautiful, VanityCube
- Tier 3: Haryana local Directory
Cleaned 4 inconsistent listings